Vesper Tea
Project: Vesper Adaptogenic Cocktails
Role: Brand Identity & Packaging Design
The Challenge: Wellness drinks are often designed for the morning yoga studio—bright, flat, and clinical. Vesper needed to exist in the "Golden Hour," bridging the gap between functional health and nightlife luxury.
The Solution: I developed the "Ethereal Noir" aesthetic: a design system that pairs tactile, matte black aluminum with shifting iridescent foils. The packaging challenges the category norms by using darkness as a canvas, utilizing high-luminance "bioluminescent" typography to ensure legibility in low-light environments while maintaining an air of mystery.

